Case Study Redesign Indeed.com
Why does Indeed.com lose the love of users?
The indeed.com website loses the love of users due to many reasons. The following are some of the major factors:
Inconsistent style, language, patterns and workflows.
Poor visual connection and lack of engaging user interface.
Scattered content on the website.
Unavailability of detailed information
My role: UX Designer, UX Researcher , UI Designer
Tools: Adobe XD, Figma, Adobe Illustrator
Team: Individual Project
Timeline: 2 months
Design Process
The redesign followed an iterative process. Each step was a week long sprint , followed by user feedback .
Why this problem space?
I wanted to choose an application that I use daily and try to redesign it to make it more engaging and easy to use. Push myself to design a more personable and intuitive user interface .
Insights from UX Audit
I started with a UX audit of the current indeed.com website to understand what problems the current website might have. Here are the key finding from the UX Audit indicated that Indeed.com lacks the following: Findability, Accessibility, Clarity, Learnability, Communication and Delight
Click here to view the detailed UX Audit.
Current indeed.com website
Comparative Study
Comparing indeed.com with other competitive websites gave ideas for improvement.
Glassdoor has a lot of content for companies as its key differentiator.
Linkedin is an overall job-based social network that allows you to build a personal career profile.
Wayup and Indeed focus on providing online job opportunities.
Attending meetups and job fairs is a good way to get potential job
Landscape Analysis
Comparing indeed.com with other competitive websites gave ideas for improvement.
A simple and uniform search and navigation bar.
A more delightful, engaging, and interactive home page with improved aesthetics.
Rearranging the user flow by information.
User Research
User Research included talking to three users and finding their pain points. I used affinity mapping to synthesize the data after user interviews. The key findings from the interviews were that:
Understanding the level of difficulty in header and homepage navigation on Indeed.com desktop website.
To understand ease and usefulness of job listing on Indeed.
To understand the ease and comfort while using filters.
To check if the users find the website to be delightful and engaging enough.
Click here to view the detailed user interview documentation.
User Persona and Journey
The current website is not reflective of users’ expectations or needs. So I created a user persona with goals, needs, and challenges to understand the target user better.
To understand the pain points I mapped down a user journey map and found out the areas that needed redesign.
Analysis and Concept Exploration
The data gathered from research so far helped me redesign the content hierarchy sitemap and the user flow. The first round of wireframes were based on this data. This was later tested out with users to get feedback and iterations were made before the final prototype was designed.
Low Fidelity Prototype
The data gathered from research so far helped me redesign the content hierarchy sitemap and the user flow. The first round of wireframes were based on this data. This was later tested out with users to get feedback and iterations were made before the final prototype was designed.
Click here to view the clickable prototype.
User testing
There were 5 participants that participated in this testing. They were between the age groups of 18-34. They were given six tasks to complete, here are the key findings from the user testing.
The majority of participants understood the general premise of indeed.com
Two test participants had difficulty finding companies detail section and in finding details of the job fairs
The My Jobs and My profile section consistently received positive feedback from users
Click to view the detailed User Testing Plan and User Testing Results
High Fidelity Prototype and Iteration.
After the first round of testing, I proceeded to design the high-fidelity wireframes and test them with the users again. The goal was to take into consideration the feedback from the user testing round 1. See if all the participants can successfully complete the tasks with the changed prototype and get feedback on the two designs of the landing page filter section.
The Key findings from the testing were that - The majority of participants understood the general workflow. None of the test participants had difficulty finding companies detail section and in finding details of the job fairs Users appreciated my profile section. All the participants found the new design visually appealing and more engaging.
Key Learning from the Case Study
Based on the interviews with participants and research, it is clear that the user will tend to use this website if it fits into their goals and needs. Hence this this new site redesign will help align users goals with user's expectations and create a more unique and valuable online presence.